My personal targeted marketing bucket has reached its tipping point.
My email overflows with sign-up now, limited-time, offer extended, we miss you please come back, watch this, top reads, earn 50 million travel points, get the latest, midnight madness (at 1:00 in the afternoon), ACT NOW.
My phone chimes with texts offering more data and talk time if I text 5697 in the next 30 minutes, and sending me coupons to a store I stupidly gave my cell number when I bought a wedding gift three years ago.
My post office box overflows with catalogs and flyers and credit card company “important information open immediately” envelopes. Before I leave the post office, I stand with my neighbors in front of the recycle bin and toss virtually every piece of “mail,” disgusted by the wasted trees in front of us.
Most of the Internet is trying to sell me anything that has something to do with whatever I Google searched last month.
Even Pandora’s ads are targeted at me. Yesterday, it played a political ad for a local candidate. I didn’t even notice until it was almost over. I’m a little creeped out that somehow it knows where I live, even when it’s playing on my Roku.
I get it. I do. It’s free enterprise and basic economics. It works or they wouldn’t do it. But somehow the obnoxious TV ads of the 80’s that my dad complained about have mushroomed into this direct marketing mayhem. And it’s making my head hurt.
I’ve tried unsubscribing everything that I can possibly unsubscribe. I once contacted all of the companies that sent me catalogs to tell them to stop. (It worked for about two months, but only for the companies I called. They had already sold my name to hundreds of others.) I put all of my phone numbers on all of the Do Not Call lists. My “junk mail” folder is working overtime to weed out the sales pitches. And yet, there is still more. Ugh.
Time for an information age time out. Is there an App for that?